Picture of Patrick Hickey, freelance copywriter of blog posts, websites and advertising.

Freelance Creative Copywriter and

Content Writer.

Let's keep it short and sweet.

I'm a London-based freelance creative copywriter and content writer.

So what sort of writing are you looking for?

Short blog posts? Long-form content? Websites? Yep, I do these.

Ads? Sure. I do press, posters, radio.

A direct mail campaign? A brochure or catalogue? Certainly.

I like ideas and sharp copy. I'm sure you do too.

Make it useful, make it smart. Don’t bore the pants off people.

Sounds simple, but it isn't.

It takes years of copywriting experience and an understanding, bold client to pull it off.

Let's see what we can do together. It's going to be fun.

Direct mail piece for Boots Opticians using Ishihara colour blind test.
Press ad for London Transport Weekend Travelcard.
Press advertising for Time Magazine in Financial Times.

Latest copywriting project: Chaffinch.

Chaffinch is a small but perfectly formed charity that works with a development centre in Nairobi to help support the most vulnerable kids in the city's Kibera slum – one of the world's largest.

I have been asked to help with emails, newsletters and other forms of copywriting.

Their latest appeal is to help provide the young women of Kibera with proper sanitary protection.

Many young women can't afford feminine hygiene products, so miss out on school through shame and embarrassment.

Young black women in school writing at a desk.

The freelance copywriting world isn't all beer and skittles. Sometimes it's weak tea and stale biscuits.

OpenAI ChatGPT is the latest language processing model. It can help you write quickly, but it can't help you be funny. Our jobs are safe.

The art of the creative poster seems to have been lost. But there's a glimmer of hope.

The Craft of Copywriting, written by Alastair Crompton, is a handy reminder of what a copywriter does.

From my small selection of 1950s and 60s Woman and Home magazines, some ads that might make you cringe or laugh.

Let's have a chat.


07970 950541